Management team

Erik-defErik Kooistra – General partner

Within Investion Erik is responsible for managing a number of portfolio companies and he leads the process of deal making and investment in Investion portfolio companies. Focus areas are (online) strategy, finance and legal structuring of transactions.


Erik has been an entrepreneur since he started his working life. He founded his first company, KEY Marketeers in 1997. After a few years, KEY Marketeers changed into the consultancy firm Think too. In 2007 Erik decided to leave the consultancy business, but stayed on as a shareholder and founded Investion.


Erik started Investion not only to invest in interesting business ideas or existing companies, but mainly to leverage his strength of knowing the complexity of starting a new business, while staying on top of developments in the market and combining both to take companies to a higher level, with an entrepreneurial spirit. The combination of investing capital and knowledge motivated Erik to expand Investion. Besides investments in ventures Erik also co-founded Mondola and the Insite Group, all on the behalf of Investion.
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Friso-defFriso Jiskoot – General partner

Within Investion Friso is responsible for managing a number of portfolio companies and he heads the venture development team. Focus areas are marketing, product development, strategy and business development.


Friso has been at the forefront of digital innovation, helping new companies and products take off and conquer new markets for over 15 years. As a venture developer he focusses on creating startups by following a repetitive process using an infrastructure that enables an efficient venture building process.


Before joining Investion, Friso worked as an investor for a Dutch Family office active in the digital space. He has been actively involved with several start-ups in Amsterdam, Tel Aviv and San Francisco. He holds a master degree in Intellectual Property and New Media from the University of Amsterdam and is a former member of Dutch National field hockey team.


LinkedIn – Mail





Luuc-defLuuc Elzinga – Venture partner










LinkedIn – Mail




just-defJust Jongeleen – Non executive







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